More buyers are asking AI tools for recommendations instead of typing search queries. Generative Engine optimization (GEO) is the practice of structuring your website and content so AI models can understand, trust, and cite your brand when generating answers.
What’s included:
- Content restructuring for AI extractability (clear definitions, direct answers, structured data)
- Schema markup implementation (Organization, Service, FAQ)
- Authority-building content (comparisons, original data, expert positioning)
- Off-site presence building (directories, mentions, citations AI models pull from)
Full Deliverables Breakdown
1. Content Restructuring
2.Structured Data
3. Authority Building
4. Monitoring
Content Restructuring
- Rewriting key pages into clear, extractable Q&A and definition formats
- Adding original data, stats, and case-study numbers AI models favor citing
- Breaking long content into scannable, chunked sections
Structured Data
- Organization, Service, and FAQ schema implementation
- Author bio and credential markup (E-E-A-T signals)
- Product/service schema where applicable
Authority Building
- Comparison and definition content (“X vs Y” articles — high citation value)
- Guest posts and mentions on industry sites AI models pull from
- Directory listings (Clutch, GoodFirms, DesignRush, industry-specific directories)
Monitoring
- Tracking brand mentions across ChatGPT, Gemini, Perplexity, and Copilot
- Monitoring referral traffic from AI platforms where available
- Competitive citation analysis (who’s getting cited in your space, and why)
1. AI Visibility Audit
Check if/how your brand currently appears in AI tool responses
2. Content Restructuring
Rewrite priority pages into extractable format
3. Schema & Authority Build
Implement structured data, build off-site citations
4. Ongoing Monitoring
Quarterly citation tracking and content refresh
Frequently Asked Questions?
Yes — SEO targets traditional search engine rankings; GEO targets being cited or recommended inside AI-generated responses.
We track brand mentions and citations across AI tools, alongside referral traffic from AI platforms where trackable.
Ongoing — AI models retrain and re-crawl regularly, so content needs periodic refreshing to stay cited.
No — they work together. SEO gets you found on Google; GEO gets you recommended by AI tools. Most brands need both.
We track whether your brand appears when relevant queries are asked in ChatGPT, Gemini, and Perplexity, plus any trackable AI-referral traffic.